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Preciosa® Innovations - AW 2025
Always on Pointe
Preciosa® Always on Pointe, Innovation AW 2025, launch was inspired by grace and elegance of the Ballet. Always on Pointe introduces new colors invite you to embrace self expression with sparkle and crystals. Express yourself and make a statement on every occasion, casual or special occasion by adding crystals and sparkle.
The new collection features two new rhinestone colors, in both Preciosa Maxima and VIVA rhinestones, Flat Back and Hot Fix:
- Dusty Rose, a softer color merging pinks and taupe to create a sophisticated look. The soft hue would complement any neutral or metallic colors.
- Lilac Ash, a fantastic shimmery gray with a slight infusion of purple creating luxury feeling with every facet with subtle, sparkly elegance. The rhinestone color is versatile and chic.
In addition to new rhinestone colors, a new shape was added to the line-up, Preciosa (301W) Wave. A great shape that will create a splash of sparkle. Great for Nail Art and intricate detail. Furthermore, the popular Kite (301K) got a larger size about 9x6mm and the Navette (301N), another nail art and design favorite, got a middle size 6x3mm.
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